Here’s Our Signature Process:
BEFORE YOU EVEN THINK ABOUT RUNNING ADS, YOU HAVE TO HAVE A ROCK SOLID MARKETING FOUNDATION. THERE ARE THREE MAIN COMPONENTS TO YOUR MARKETING FOUNDATION:
Knowing your ideal customer better than anybody else in your industry.
Creating an angle and offer positioning for that customer that makes your business stand out from the rest.
IT TAKES AN AVERAGE OF 5 TOUCHPOINTS WITH YOUR BRAND BEFORE SOMEBODY BECOMES A PAYING CUSTOMER, SO IT IS CRITICAL THAT YOU ARE STRATEGICALLY CREATING THESE TOUCHPOINTS THROUGHOUT YOUR FUNNEL.
It takes an average of 5 touchpoints with your brand before somebody becomes a paying customer.
Be intentional with the content you create so that it attracts the ideal customer you defined in Step 1.
You'll be growing an audience of raving fans that make selling feel effortless.
THE FOUNDATIONAL PIECE OF LEAD GENERATION: CREATING A 'TOP OF FUNNEL' STRATEGY AND RUNNING ADS TO GET AS MANY PEOPLE INTO YOUR FUNNEL AS POSSIBLE. IT'S CRITICAL THAT YOUR LEAD GENERATION STRATEGY IS CUSTOMIZED FOR YOUR AUDIENCE IN TERMS OF:
This step will get you higher quality traffic at a lower price than any other ad spend that you spend!
Your customer journey will feel like it was custom created for your audience and offer.
YOU HAVE A MASSIVE AUDIENCE OF EAGER-TO-BUY POTENTIAL CLIENTS! NOW IT'S TIME TO SELL. IN THIS STEP, YOU'LL LOOK AT YOUR ENTIRE CUSTOMER JOURNEY AND PLACE RETARGETING ADS AT EVERY PLACE IN THAT JOURNEY WHERE YOU WANT YOUR CUSTOMERS TO TAKE ACTION.
Every day that you're not retargeting hot traffic, you're leaving money on the table!
You retargeting converts to sales resulting in a great return on your investment.
WHEN RUNNING ADS, YOU WILL ALWAYS EITHER BE SCALING OR OPTIMIZING. BUT IN ORDER TO DO THAT, YOU MUST TRACK YOUR RESULTS ON A DAILY, WEEKLY, AND MONTHLY BASIS.
You must track your results on a daily, weekly, and monthly basis.
You can confidently increase your ad spend because you know your numbers and results.
Marketing always works, it's a matter of when and how much optimizing is required to get there!